Ammonia-free hair dyes make a huge difference from normal ones. Using just the work of water and oil, this system was able to make color penetrate deeply into the hair. Ammonia-free hair color eliminates the chemical smell and reduces the risk of allergic reactions or skin irritation. You will be free from unpleasant feelings while having hair dyes.

60% composed by Oil

With 60% of the ingredients being made up of oil, you will feel the difference right at the moment you apply color and after rinsing it off.
Its unique, advanced oil delivery system protects against damage and protects the scalp, giving your hair long-lasting shine and deep transparency.

Minimize the hair damage

Normally, human hair is covered by an oil called 18MEA. Each time of dying or perm will peel this oil off from your hair. Dying frequency can cause the amount of this oil to drop to less than 10%, compared to virgin hair. However, the amount of 18MEA oil that remained in the hair after FIVE times dying with ammonia-free products is still more than just ONE time dying with normal color.

Being a hair stylist, I have been trying on myself and introducing to customers many hair colors on the market, including those that reduce smell and damage. However, there is no product impress me so far.

When we talk about hair coloring, the last result will not be the same every time, even when the stylist uses the same formula on the same customer. It's because the hair conditions of one person can change due to various factors such as changes in weather, lifestyle, treatment, and aging. Therefore, experienced stylists need to know how to formulate different mixtures, according to the customer's hair condition and their desire at the time.
I have a sensitive scalp that easily be painful with hair dye. Because of that, I am more particular about chemical smell and irritation than most others.
From the moment I applied this new ammonia-free product, the mixture had a soft sheen on my hair. It also didn't irritate my scalp much and had no unpleasant smell.