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DISCOUNT RATE IN HAIR SALON.

Date : 27/03/2023 18:22
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Good day everyone.
This is Kenta from Hair Salon MICHAELA in Singapore. Thank you for your support all the time.

In this article, I would like to share with you my thought regarding the discount rate in the hair salon.

If you have at least visited a hair salon once, you should be encountered to receive any discount regardless you are the first timer or a repeat customer. What do you think about those discounts for the hair salon?

Obviously, we can easily realize that the hair salon’s discount rate is much higher than other services for the first-timer. Have you ever wondered why it is? The answer is because of the nature of hair services.

As your hair constantly grows, maintaining its look and condition is always necessary. And it’s the best choice to have a preferred salon and stylist who have been working long enough with your hair to understand its specific conditions. Therefore, the customers usually come back to the same place and stylist to take care of their hair. The number of customers who change their stylist frequently is quite low.
For that reason, it is very important for Hair salons to attract customers, do their best to win their hearts on the very first-time visit, and then retain them. The STRATEGIE started with a DISCOUNT RATE.

ATTRACTIVE DISCOUNT => ATTRACT CUSTOMERS => WIN THEIR HEARTS => RETAIN THEM.

MICHAELA also has a discount for 1st timers, which is either to get a 10% DISCOUNT for all hair services or enjoy complimentary SODA SPA (worth $30).
That’s not all yet. We also have a DISCOUNT of UP TO 10% for newly launched services or products to encourage customers to try them.

As a CEO, my mindset is “TO COMMIT THE FAITHFUL TO OUR ALL CUSTOMERS”. We value not only new customers but also existing customers who keep supporting us.

We also built up the MEMBERSHIP PROGRAMS AND PRIVILEGES, which customers can join free of charge and enjoy up to 10% discount once they become Platinum members by spending just $600 a year.
In addition, we also have prepared the package plan.

We keep the discount rate for all plans to not exceed 10% for the same reason: “TO COMMIT THE FAITHFUL TO OUR ALL CUSTOMERS”.
We understand that customers might have some common concerns about the extremely huge discount and question the reason for it. At MICHAELA, we commit to a transparent price, to make it a win-win rate for both sides – the salon and the customers.

We believe that it is our faith in customers to keep the original price at the best as long as possible, so whenever there is a promotion available, you can be sure that it is not a fake or misleading discount but be real and believable.

We are specialized in Perm and Treatment. Recently we try to improve the scalp care service too. These are popular with customers, please give them a try at least once.